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Hook
Join me on my commute from London back to the Isle of Wight...
@whatshesayingnow
2.3K followers · usually 1.1K views a post
Views
157.6K
Likes
8.4K
Comments
113
Shares
371
Promoted product
Big Rösti
Why it worked
The video uses a relatable 'day-in-the-life' travel vlog format, which naturally incorporates product mentions like the ferry service and a fast-food review, making the promotion feel authentic and native to the content.
Summary
The creator documents her commute from London to the Isle of Wight, including train and ferry travel. She stops at McDonald's for dinner and gives a positive review of the Big Rösti.
Structure
- 1Commute from London to Portsmouth
- 2Ferry travel via Wightlink
- 3Arrival at Ryde
- 4Dinner at McDonald's
- 5Review of the Big Rösti
Product placement
Wightlink (a) ACTS: it is the ferry service being used for the commute, with its branding visible on signage and its schedule being checked. Removing it would change the video's narrative of the commute. McDonald's (a) ACTS: it is the location where the creator stops for dinner and the Big Rösti is purchased and reviewed. Removing it would change the content of the dinner segment. Big Rösti (a) ACTS: it is the specific food item being reviewed and rated. Removing it would change the content of the dinner segment.
Original caption
Wanna join me on my commute back to the Isle of Wight #london #isleofwight #commute #tube #trains
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