@whatshesayingnow — 21x breakout

Loading video…

Premium bonds draw day! How much did I win??

@whatshesayingnow

2.3K followers · usually 1.1K views a post

Views

22.6K

Likes

139

Comments

Why it worked

The video taps into the universal desire for a lucky break and the excitement of potential windfalls, making it relatable and engaging. The creator's genuine anticipation and dramatic reveal create suspense and encourage viewers to watch until the end.

Summary

The creator checks her Premium Bonds results on her phone, expressing excitement and anticipation of winning. She uses a specific app to reveal the results, showing a split screen with a celebratory image as the results are displayed.

Structure

1Introduction and excitement for Premium Bonds draw day
2Checking the app and revealing results
3Reacting to the results with surprise and excitement
4Showing the celebratory image

Product placement

NS&I (National Savings and Investments) ACTS - it is the provider of Premium Bonds, which are a savings product that the creator is checking the results of. Removing it would change the topic of the video. NS&I appears as a logo on a box and on the app interface. The app itself, which is used to check the results, is a product of NS&I. The app interface shows 'NS & I PREMIUM BONDS PRIZE CHECKER'.

On-screen text

Premium bonds draw day! How much did I win?? I'VE JUST DROPPED OFF MY BOYFRIEND AT HIS C TRAINING, AND I'VE REMEMBERED THAT IT'S PREMIUM BONDS DRAW DAY. ACTUALLY, I HAVEN'T OF COURSE, I KNEW IT WAS TODAY. EXCITED ABOUT IT BECAUSE EVERY TIME GONNA WIN A MILLION POUNDS I'VE READ UP ON IT, AND APPARENTLY. APPARENTLY, UH, THEY CALL YOU IF YOU'VE WON WE'RE GONNA DO THIS TOGETHER. OKAY? SO I'M RECORDING YOU ON TEAMS. EXCUSE THE, UH, WASHING, UH, WHAT'S IT CALLED? WHAT IS IT? CLOTHES HORSE. WHATEVER. JUST EXCUSE THAT. UM, AND I DON'T YOU CAN SEE MY IRON IS BEHIND ME. I ACTUALLY STARTED DOING IRONING I DON'T EVEN WITH ME. HAVEN'T DONE IT 25 YEARS, AND LAST FEW MONTHS, STARTED TO DO IT ANYWAY. SO I GOT MY PHONE, GONNA GO. OH, MY GOD, I'M SO EXCITED. NS & I ON YOUR HEADS. OH, MY GOD. AND WHAT HAPPENS ON A LITTLE, YOU'LL SEE. THIS APP THAT SAYS. AND SO HERE IT SAYS, REAL REVEAL RESULTS. ON IT. AND IF I LIKE A VIDEO CLIP OF SOMETHING CELEBRATING, CHILD CELEBRATING. RANDOM. UM, WE'VE WON. I'M GONNA PRESS IT NOW. OH, I CAN'T I CAN'T LOOK! OH, MY GOD! PICTURE! I'VE GOT WON? WHAT HAVE I WON? WHAT HAVE I WON?

Original caption

Premium bonds draw day! Revealing if I won today… #ns&i #premiumbonds #prize #winner