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@zotecleans — 73x breakout selling Ajax | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

72.9×Silent UGCOther hookLifestyle

Hook

zotecleans

@zotecleans

10.1K followers · usually 12.9K views a post

Views

942.4K

Likes

29.8K

Comments

78

Shares

2.5K

SoundTikTok sound · original sound - zotecleans

Promoted product

Ajax's household cleaners do it all, from keeping dishes clean to leaving a car as good as new. Ajax strips grease, 100% guaranteed.

14 videos6 creators→

Why it worked

The video leverages the popular ASMR trend of 'sudsy' cleaning content, which provides a highly satisfying and relaxing visual experience that encourages repeat viewing.

Summary

The creator performs an ASMR sponge-squeezing demonstration using a tub of water mixed with Ajax dish soap. The video focuses on the visual and auditory experience of creating and squeezing out thick soap suds from various sponges and a towel.

Structure

1Preparation of soapy water
2Squeezing sponges in soapy water
3Squeezing a towel in soapy water
4Final sponge squeezing

Product placement

Original caption

lime ajax 🍋‍🟩 + ajax fab ds mix in this tote 🫶🏻 - #sudsy #zotecleans #asmrspongesqueezing #spongeasmr #spongesqueezing

More from @zotecleans

More breakout videos from this creator.

Ajax (a brand of dish soap) — it ACTS as the cleaning agent in the water, creating the suds that the sponges and towel absorb. Removing it would change the video as the sudsy, cleaning-focused ASMR effect would be lost. Zote (a brand of laundry soap) — it APPEARS in the creator's handle and bio, but does not act in the video. Removing it would not change the video.

On-screen text

zotecleans

welp… this barely gave any suds 😭💔 not me forgetting that this black epoxy spo

Dove Gentle Exfoliating Bar Soap

292.0Kviews·@zotecleans

old bleach + nail polish remover mixed w/ wintergreen + 2 good sponges, 1 bleach

Kroger Multi-Purpose Oxy Cleaner

135.3Kviews·@zotecleans

pasty combo since my birthday is coming up soon 🥹🎉🤍🧁 - ive been OBSESSED wit

PINOL DETERGENT by ensueño

100.0Kviews·@zotecleans

3 lav fabulosos + gain ds + cloralen bleach gel + soft scrub 🤍 just what i need

laundry combo 🧺🫶🫧 - last post before i go on vacation to my beautiful mexico

Downy Light Ocean Mist Laundry Scent Booster Beads

91.0Kviews·@zotecleans

very special laundry collab with the one and only @Heyimlaurennnn using zote fla

Zote Blanco Laundry Flakes

60.0Kviews·@zotecleans

i 🤍 laundry detergent - now ik what yall are gna sayyy… YES i save everything f

@Gain lovers up to the front, taking attendance 😘 - this gain febreze was SO ha

all mr clean liquids + palmolive ds + dawn ds for my 7k appreciation 🫶❤️‍🔥 - i

700k likes celebration 🎊🌈 - i know im not there yet but im soo close so i just

5 suavitel fs 🩵 - lovee this scent sm, but i hated the vid 🥹 the angle, the li

48.6Kviews·@zotecleans