The battle starts in 5 4 3 2 1

@razer

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SoundTikTok sound · original sound - razer

Promoted product

Marvel Rivals

Play for free Now! Get ready to Ignite the Battle with Marvel Rivals!

7 videos6 creators

Why it worked

The video uses a high-tension countdown and direct gameplay footage to build anticipation for a game launch, effectively turning a standard teaser into an engaging, action-oriented clip.

Summary

A gamer plays a match of Marvel Rivals, showcasing gameplay footage and a countdown to a specific date. The video concludes with a promotional end card for the game.

Structure

1Countdown timer starts
2Gameplay footage shown
3Objective displayed on screen
4Release date reveal
5

Original caption

10.9.26 Follow to be the first to find out. #MarvelRivals

More from @razer

Product placement

Marvel Rivals (a) ACTS: the game interface is operated, gameplay is shown, and the video serves as a teaser for its upcoming release. Respawn by Razer (b) APPEARS: the brand name is part of the end card logo. Removing the game would change the video entirely, while removing the Razer logo would not.