Pick your hero or villain, I'm not judging.

@razer

4.5M followers · usually 8.6K views a post

Views

9.4M

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12.0K

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SoundTikTok sound · original sound - razer

Promoted product

RESPAWN by Razer

Explore RESPAWN Gum & Mints products details, nutrition information, new flavors and experiences.

Why it worked

The video uses a relatable 'gamer' persona and high-energy transitions to showcase a product collaboration, making the advertisement feel like a natural extension of gaming culture.

Summary

A gamer struggles to choose between different flavors of RESPAWN by Razer gum and mints, which are themed after Marvel Rivals characters. The video showcases the various product packages before ending with a countdown.

Structure

1Creator presents a gaming dilemma
2Creator cycles through different RESPAWN product flavors
3Each flavor is matched with a Marvel Rivals character animation
4Creator displays all products
5

Original caption

Match the flavor to your favorite Super Heroes with new limited edition RESPAWN | Marvel Rivals gum and mints. Learn more at our link in bio. #respawnbyrazer #MarvelRivals #razer

More from @razer

Product placement

(a) RESPAWN by Razer: The product is operated by the creator, who opens the packaging and displays the gum/mints; it is the subject of the video. Removing it would change the entire video. (b) Marvel Rivals: Appears as branding on the product packaging and in the video's end card; it is a collaborative partner. Removing it would change the branding but not the core product demonstration.

Call to action

Learn more at our link in bio.

On-screen text

pov: you're a gamer so decisions are hard RESPAWN BY RAZER MARVEL RIVALS RESPAWN BY RAZER MARVEL RIVALS RESPAWN BY RAZER MARVEL RIVALS RESPAWN BY RAZER MARVEL RIVALS RESPAWN BY RAZER MARVEL RIVALS RESPAWN BY RAZER MARVEL RIVALS

Transcript

Pick your hero or villain, I'm not judging. The battle starts in 5, 4, 3, 2, 1.