How it feels to post on Instagram:

The video succeeds by tapping into a highly relatable, universal pain point for social media users: the vulnerability of posting content and the immediate, often negative, feedback loop of engagement metrics.

A creator performs a short skit about the anxiety of posting content on Instagram and the immediate disappointment of losing followers. The video highlights the relatable struggle of social media engagement.

Instagram: (a) it ACTS — the creator is describing the experience of posting on the platform and the resulting engagement metrics (likes/followers) that are tied to the platform's interface and algorithms. Removing the name would change the subject of the video.