Elon Musk is the master of reverse psychology.

@nigelceo

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Why it worked

The video leverages the high-profile nature of Elon Musk and a counter-intuitive, candid response to a common investment question, which creates intrigue and engagement.

Summary

A video clip shows an audience member asking Elon Musk why they should invest in Tesla over Mercedes Benz. Musk responds by explaining that he rarely encourages people to invest in Tesla and has even warned that the stock price is too high.

Structure

1Audience member asks about investing in Tesla vs Mercedes
2Elon Musk explains his stance on Tesla stock
3Musk notes that people ignore his warnings

Product placement

Tesla (a car manufacturer and energy company) — it is the subject of the investment question asked by the audience member and discussed by Elon Musk. Removing it would change the entire topic of the video. Mercedes Benz (a car manufacturer) — it appears as a comparison point in the audience member's question. Removing it would change the context of the question but not the core subject.

On-screen text

Elon Musk is the master of reverse psychology.

Transcript

Why should I invest in Tesla rather than Mercedes Benz? Well, I actually um rarely try to convince anyone to invest in Tesla. Um and many times I've recommended people don't invest in Tesla and I've said our stock is too high. Uh but then people just ignore me and keep buying the stock for some reason.

Original caption

Is Elon the master of reverse psychology? 🧠 Investing is about conviction, and conviction doesn’t care about the noise. (via IG/bizzsprint) #ElonMusk #Psychology #Billionaire #Business #Mindset