Why it worked
The video uses a relatable, slightly controversial hook to frame a standard recipe tutorial, which encourages viewers to watch the entire process to see the 'unconventional' ingredients.
Summary
A creator demonstrates a recipe for savory toddler-friendly waffles made with bone marrow, cheese, and broccoli. The video uses a satirical text overlay to address potential criticism of serving waffles for dinner.
Structure
- 1Satirical text hook about serving waffles for dinner
- 2Visual demonstration of mixing ingredients
- 3Cooking the waffles in a waffle iron
- 4Final product presented to the toddler
Product placement
CookEase (a recipe app) appears in the creator's bio link. It does not appear in the video, nor is it mentioned. It is not the subject of the video, which is a recipe demonstration. none.
On-screen text
Yikes you're letting your son have waffles for dinner again
The waffles :
1/2 cup whipped bone marrow
2 eggs
1 1/4 cup milk or kefir
1/2 cup homemade cheddar
1/2 cup chopped broc
1 1/2 cup whole wheat flour
2 tsp baking powder n seasonings