Doing my hair according to MY NAME

@pinkblogz

32.8K followers · usually 3.0K views a post

Views

8.2M

Likes

392.3K

Comments

1.4K

Shares

3.2K

SoundTikTok sound · A New Kind Of Love (Demo) (feat. Imogen Heap & Guy Sigsworth)

Promoted product

Not Your Mother's Curl Talk

Not Your Mother's makes fun, effective haircare for every hair type. Shop shampoo, conditioner, dry shampoo, curl care and styling essentials.

3 videos3 creators

Why it worked

The video uses a popular 'according to my name' trend to provide a relatable, low-friction tutorial that naturally incorporates a specific beauty product.

Summary

The creator searches for a hairstyle based on her name, Malak, and follows the steps to recreate the look, including using a specific curl cream to manage frizz.

Structure

1Creator searches for hairstyle inspiration based on her name
2Creator wets and sections her hair
3Creator applies curl cream to style the front section
4Creator ties back the hair and smooths out frizz

Original caption

DOING MY HAIR ACCORDING TO MY NAME #hairinspo #hairstyles #curlyhair #malak #curlyhairtutorial

More from @pinkblogz

Product placement

(a) Not Your Mother's Curl Talk: The creator holds the product up to the camera and applies it to her hair to fix frizz. This is a clear demonstration of the product's use and result, making it promotional. (b) TikTok: The search interface appears as a tool for finding inspiration, but it is the platform itself, so it is substrate.

On-screen text

Doing my hair according to MY NAME < Q malak hairstyle Search

Transcript

Doing my hair according to my name. If you want the prettiest hairstyle, all you have to do is type your name plus hairstyle on the search bar. This is what I got. I'm going to start by wetting my hair. It's not wet wet, but I will wet it more later. I'm going to separate the front section like here. I clip the back section to focus more on the front section. I'm going to wet more the front section and slick it. Not Your Mother's Curl Talk. Now I need to tie it in the back. Now I need to fix this frizzy hair. This is how the hair looks. Bye guys.