Promoted product
Cien and Face Facts
Why it worked
The video leverages the high-interest 'dupe' trend, providing immediate value to budget-conscious consumers by identifying specific, accessible alternatives to well-known, premium skincare brands.
Summary
The creator showcases various skincare and beauty products from Lidl that serve as affordable alternatives to popular brands like CeraVe, Simple, and Nivea/Labello. The video uses side-by-side comparisons to highlight the similarities between the store-brand items and their more expensive counterparts.
Structure
- 1Introduction to Lidl skincare dupes
- 2Comparison of Face Facts and CeraVe cleansers
- 3Comparison of Cien and Simple facial washes
- 4Comparison of Cien and Nivea/Labello lip balms
Product placement
Lidl (a) acts: it is the store where the products are found and purchased. Removing it would change the video as it is the source of the dupes. Cien (a) acts: these are the store-brand products being demonstrated as dupes. Removing them would change the video. Face Facts (a) acts: these are the store-brand products being demonstrated as dupes. Removing them would change the video. CeraVe (a) acts: it is the benchmark product being compared against. Removing it would change the video. Simple (a) acts: it is the benchmark product being compared against. Removing it would change the video. Nivea (a) acts: it is the benchmark brand being compared against. Removing it would change the video. Labello (a) acts: it is the benchmark brand being compared against. Removing it would change the video.