If you're shopping Prime Day, this is the one lipstick I would add to the cart.

@lolo.lehnen

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SoundTikTok sound · original sound - lolo.lehnen

Promoted product

L'Oréal Paris Color Riche Satin Lipstick

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

Why it worked

The video leverages the high-intent 'Prime Day' search trend while providing a genuine, unfiltered beauty review that builds trust with the audience.

Summary

The creator reviews and demonstrates the L'Oréal Paris Color Riche Satin Lipstick, highlighting its texture and moisturizing feel. She informs viewers that the product will be on sale during Amazon Prime Day on October 6th and 7th.

Structure

1Hook identifying the product as a Prime Day must-have
2Introduction of the L'Oréal Paris partnership
3Demonstration of the lipstick texture and color
4Explanation of the product benefits

Original caption

One of my favorite lipsticks is going on sale for Prime Day 🤭 Using shades Blushing Berry and Caramel Latte ✨ Get yours October 6–7 on Amazon! @loréal paris usa @Amazon #LOrealParisMakeUp #LOrealParisPartner #loreal #makeup #affordablemakeup

More from @lolo.lehnen

Product placement

L'Oréal Paris: (a) ACTS — the creator demonstrates the application of the Color Riche Satin Lipstick on her lips and hand, describes its texture and moisturizing properties, and recommends it for purchase. Removing this would change the video entirely as it is the subject of the review. Amazon: (a) ACTS — the creator identifies it as the platform where the product will be on sale for Prime Day. Removing this would change the context of the sale event.

Call to action

Get yours October 6–7 on Amazon!

On-screen text

L'Oréal Paris Partner IF YOU'RE SHOPPING PRIME DAY THIS IS THE ONE LIPSTICK I WOULD ADD TO THE CART I'M SO EXCITED TO BE PARTNERING WITH L'OREAL PARIS TO SHOW YOU ONE OF MY FAVORITES THE COLOR RICHE SATIN LIPSTICK THIS FORMULA IS INCREDIBLE THEY FEEL SO INSANELY BUTTERY AND SMOOTH THEY DON'T TUG OR PULL ON YOUR LIPS THEY JUST FEEL MOISTURIZING LOOK AT THIS COLOR IT'S THE PERFECT FALL LIP COMBO THIS IS GOING TO BE ON SALE OCTOBER 6TH AND 7TH FOR PRIME DAY SO IF YOU'VE BEEN WANTING TO TRY IT OR STOCK UP ON YOUR FAVORITE SHADES THIS IS THE TIME

Transcript

If you're shopping Prime Day, this is the one lipstick I would add to the cart. I'm so excited to be partnering with L'Oréal Paris to show you one of my favorites, the Color Riche Satin Lipstick. This formula is incredible. They feel so insanely buttery and smooth. They don't tug or pull on your lips. They just feel moisturizing. Look at this color. It's the perfect fall lip combo. This is going to be on sale October 6th and 7th for Prime Day. So if you've been wanting to try it or stock up on your favorite shades, this is the time.