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Hook
Things I would never do as a dermatologist
@leenaderm
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Why it worked
The video uses a high-authority 'expert' hook that promises valuable, actionable health advice, which naturally encourages viewers to save and share the content.
Summary
A dermatologist lists several habits and procedures she avoids to maintain skin health. The video provides medical advice in a list format.
Structure
- 1Introduction of the dermatologist's perspective
- 2List of skin-related habits to avoid
- 3Closing statement
On-screen text
Things I would never do as a dermatologist
• Get a red tattoo
• Get a new piercing if I ever had a keloid
• Regularly spend hours sitting in front of a space heater or using a heating pad
• Bartend at the beach (without gloves)
• Walk barefoot in a locker room or gym
• Get a Russian Manicure
• Share eye makeup
Original caption
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