Why it worked
The post leverages a classic 'gotcha' riddle that triggers high engagement through comments and shares as people debate the answer or express frustration at the trick.
Summary
The video presents a classic riddle about the number of people on a bus, tricking the viewer by including the driver in the final count. It encourages engagement by asking the viewer to solve the riddle before swiping to see the answer.
Structure
- 1Present the riddle scenario
- 2Ask the question
- 3Reveal the answer with the logic included
Call to action
What’s your answer before you swipe? 👇🏽
On-screen text
There are 25 passengers on a bus. At the next stop, 10 get off and 6 get on. Q: How many people are on the bus now? Answer: 22 25 - 10 + 6 = 21 passengers. But the question asks how many people are on the bus. 21 passengers + 1 driver = 22 people.