@karinalbertovna — 344x breakout

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For six months, I couldn't sleep.

@karinalbertovna

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Why it worked

The video leverages a popular cinematic character and iconic dialogue to create a high-engagement, nostalgic Halloween transformation that resonates with fans of the film.

Summary

A creator performs a makeup tutorial to recreate the look of the Narrator from the movie Fight Club. The video uses audio clips from the film to accompany the transformation process.

Structure

1Introduction to the Fight Club Narrator look
2Application of makeup to simulate bruises and injuries
3Final reveal of the completed character look
4Closing with a famous quote from the movie

Product placement

Huda Beauty (appears as a brand tag in the caption), YSL Beauty (appears as a brand tag in the caption), ColourPop Cosmetics (appears as a brand tag in the caption), Morphe Cosmetics (appears as a brand tag in the caption), Makeup By Mario (appears as a brand tag in the caption). All these brands merely appear in the caption as tags for the products used in the makeup look. Removing them would not change the video content.

On-screen text

FIGHT CLUB THE NARRATOR

Transcript

For six months, I couldn't sleep. With insomnia, nothing's real. Everything's far away. Everything's a copy of a copy of a copy. When you have insomnia, you're never really asleep and you're never really awake. People are always asking me if I know Tyler Durden. That old saying, how you always hurt the one you love? Well, it works both ways. And this is how I met Tyler Durden. Welcome to Fight Club. The first rule of Fight Club is, you do not talk about Fight Club.

Original caption

Fight Club for Halloween? 🎃 @Huda Beauty @YSL Beauty @ColourPop Cosmetics @Morphe Cosmetics @Makeup By Mario #fightclub #halloween #halloweencostume #makeuptutorial