a morning in my tiny apartment in Paris

@selessaftladen

57.8K followers · usually 164.1K views a post

Views

13.1M

Likes

1.5M

Comments

9.7K

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66.6K

SoundTikTok sound · original sound - selessaftladen

Promoted product

Oatly

A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

5 videos5 creators

Why it worked

The video leverages the aesthetic appeal of a 'tiny Paris apartment' lifestyle, which is a highly popular and aspirational niche on TikTok, while integrating the product naturally into the morning routine.

Summary

A creator films a morning routine in a small Paris apartment, including opening the window, making coffee, and preparing breakfast. The video features a brief, clear shot of an Oatly carton being used to add milk to the coffee.

Structure

1Waking up in a loft bed
2Opening the window to a Paris street view
3Preparing coffee using Oatly
4Enjoying breakfast by the window

Original caption

Coffee by the window kinda situation🌆 #paris #apartmenttour #asmr #coffee #fyp

More from @selessaftladen

Product placement

Oatly (a brand of oat milk) appears as the carton is held and poured into the coffee; it ACTS as the ingredient used to make the coffee. Removing it would change the specific brand shown but not the action of making coffee. none otherwise.