Why it worked
The video leverages the popular 'dupe' trend, which provides immediate value to budget-conscious parents by identifying a cheaper alternative to a known, more expensive product.
Product placement
Baby Love Essential Oil Vapor Bath: (a) ACTS — the creator picks it up from the shelf, showing the product label and its benefits as a dupe for a more expensive brand. Removing it would change the video as it is the sole subject of the recommendation. Baby Bolagic: (a) ACTS — appears as a static image overlay to compare against the Baby Love product, establishing the "dupe" relationship. Removing it would remove the context of the comparison.