The video uses a classic 'bait and switch' prank format to drive traffic to a brand's shop page, leveraging curiosity to get users to engage with the promotional content.
Summary
A person tapes a QR code labeled 'Free WIFI' to a wall. When another person scans it with their phone, it redirects them to the DermoRepubliq TikTok shop page featuring a 60% off sale.
Structure
1Creator tapes a QR code to a wall
2QR code is labeled as Free WIFI
3Second person scans the code with a phone
4Phone screen shows the DermoRepubliq shop page
Product placement
Original caption
Check out na this 10.10! 🛒 Our best sellers at the best deals, sobrang sulit! Don’t let your cart wait. Grab your DermoRepubliq faves before they’re gone. 💛 #ExperienceTheREPUBLIQ #1010Sale #TikTokShopPH #SkincareDeals #SkincarePH
More from @dermorepubliq
More breakout videos from this creator.
DermoRepubliq: (a) ACTS — the QR code on the wall directs the user to the DermoRepubliq TikTok shop page, which is then operated to show products and a 60% off discount. Removing this would change the entire purpose of the video.