Why it worked
The video uses a high-energy, relatable 'what's happening' hook to stop the scroll, followed by a clear, visually-driven announcement of a 50% off sale that feels like a discovery rather than a traditional ad.
Product placement
DermoRepubliq: (a) ACTS — the brand's skincare product is held by the person on the floor, and the brand's sale is the central focus of the video. Removing the brand name and the sale announcement would remove the entire purpose of the video.