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1.9KTalking HeadContrarian hookLifestyle
Hook
Your kids school doesn't do regular school fundraisers
@maryumesq
2.8K followers · usually 343 views a post
Views
649.1K
Likes
71.2K
Comments
569
Shares
15.0K
Promoted product
Navi Brews
Why it worked
The video highlights a highly relatable pain point for parents (needing coffee during school drop-off) and presents a simple, community-focused solution that feels like a genuine recommendation rather than a forced advertisement.
Summary
A mother records a school drop-off fundraiser where a local coffee service, Navi Brews, sells iced coffee to parents to raise money for the school. The video highlights the convenience and community benefit of this fundraising model.
Structure
- 1Creator introduces the concept of a unique school fundraiser
- 2Shows the coffee service operating in the drop-off line
- 3Shows the product being handed to parents
- 4Displays the branded coffee cup
- 5Asks viewers if they would like this at their own school
Original caption
Whoever came up with iced café con leche in the school drop-off line deserves a raise! ☕️😂 For just $5, parents get their morning coffee while supporting the school, and the money goes right back to our kids! Such a simple but great fundraising idea, especially when parents are so involved! ❤️ Would you love to see something like this at your kids’ school? 👀 #SchoolFundraiser #CafeConLeche #MiamiMoms #SchoolDropOff #ParentLife
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