Why it worked
The video uses a satisfying, high-quality close-up of the product's texture and application, which is highly effective for beauty content.
Product placement
Pink Honey BFF Bronzer: (a) ACTS — the creator uses the product, applies it to her face with a brush, and blends it in to demonstrate its texture and finish. Removing this would remove the entire purpose of the video. Pink Honey: (b) APPEARS — the brand name is on the product packaging and the creator's handle/bio.