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All breakouts
119Talking HeadDirect Question hookLifestyle
Hook
do you really love a product if it doesn't look like this
@sabsaysalot
114.8K followers · usually 10.0K views a post
Views
1.2M
Likes
69.8K
Comments
197
Shares
3.2K
Promoted product
NYX Professional Makeup Buttermelt Bronzer
Why it worked
The video uses a relatable 'pan porn' aesthetic—showing a product that is clearly well-loved and frequently used—which serves as powerful social proof for the product's quality.
Summary
The creator shows off her well-used NYX Professional Makeup Buttermelt Bronzer, demonstrating how much she uses it by showing the worn-down pan. She then applies the product to her face to show the result.
Structure
- 1Creator shows a heavily used bronzer compact
- 2Creator poses the question about loving a product
- 3Creator applies the bronzer to her cheeks and nose
- 4Creator shows the final look
Product placement
NYX Professional Makeup Buttermelt Bronzer: (a) it ACTS — the creator demonstrates its use by applying it to her face with a brush, showing the product's texture and result. Removing it would change the entire purpose of the video.
Original caption
me & my @NYX Professional Makeup buttermelt against the world (not sponsored) #bronzer #makeup
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