Promoted product
Kids' Choice Awards
Why it worked
The video uses the classic Nickelodeon 'slime' trope to grab attention immediately, turning a standard announcement into a high-energy, entertaining skit.
Summary
Haley Baylee is slimed while announcing the nominees for the 2026 Kids' Choice Awards. The video encourages viewers to vote and watch the event on CBS and Paramount+.
Structure
- 1Haley is asked for the movie nominees
- 2Haley is slimed
- 3Haley reads the list of nominees
- 4Call to action to vote and watch the awards
Product placement
Nickelodeon (a) ACTS: it is the brand hosting the awards show and the entity behind the slime stunt. Removing it would change the video entirely as it is the subject. CBS (a) ACTS: it is the television network broadcasting the awards show. Removing it would remove the viewing destination. Paramount+ (a) ACTS: it is the streaming service broadcasting the awards show. Removing it would remove the viewing destination.
Call to action
Vote now and see who wins and have the slime of your life at the Kids' Choice Awards on CBS and Paramount+ on November 14th
On-screen text
Haley Baylee Reveals The 2026 Kids' Choice Awards Nominees! Hey Haley! 2026 Kids' Choice for Favorite Movie? Wait Who's there? I said... Who are the nominees for Favorite Movie? I don't know I've been waiting my entire life for this! Here are the Kids' Choice Awards for Favorite Movie Avatar: Fire and Ash How To Train Your Dragon Jurassic World: Rebirth Lilo and Stitch Moana Spider-Man: Brand New Day Superman and Wicked: For Good Vote now and see who wins and have the slime of your life at the Kids' Choice Awards on CBS and Paramount+ on November 14th Winners are determined by voter preferences and other considerations. KIDS CHOICE AWARDS HOSTED BY ALEX WARREN LIVE! SATURDAY NOVEMBER 14 LIVE ON PARAMOUNT+ WITH PREMIUM PLAN CBS | STREAMING ON PARAMOUNT+