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All breakouts
88.0Talking HeadOther hookEntertainment
Hook
I'm hungy!
@nickelodeon
15.9M followers · usually 14.2K views a post
Views
1.2M
Likes
104.4K
Comments
1.2K
Shares
3.6K
Promoted product
Kids' Choice Awards
Why it worked
The video uses a high-energy, absurd, and nostalgic visual style (the baby costume and slime) to capture attention while delivering promotional information in a way that feels native to the platform's humor.
Summary
A creator dressed as a baby in a high chair is fed slime and pie while announcing the nominees for the Favorite Female Artist category at the Kids' Choice Awards. The video encourages viewers to vote and watch the upcoming broadcast on CBS and Paramount+.
Structure
- 1Creator introduces the baby persona
- 2Creator demands nominees for Favorite Female Artist
- 3Creator gets pied with slime
- 4Creator reads the list of nominees
- 5Creator delivers the CTA for the event
Product placement
(a) CBS: The television network that will broadcast the awards show. It ACTS as the platform for the event. (b) Paramount+: The streaming service that will broadcast the awards show. It ACTS as the platform for the event. (c) Kids' Choice Awards: The event being promoted. It ACTS as the subject of the video. (d) Nickelodeon: The channel logo appears as a watermark. It merely APPEARS.
Call to action
Vote now and see who wins and have the slime of your life at the Kids' Choice Awards on CBS and Paramount+ on November 14th
Original caption
feelin’ like a baby, because these nominees are all MOTHER! #KCA
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