Why it worked
The video leverages the popular 'stationerytok' and 'budgeting' niches, using satisfying, high-quality handwriting to turn a mundane task into visually appealing, relaxing content.
Summary
A creator fills out a monthly budget template on a piece of paper using a pen. The video focuses on the act of handwriting and budgeting as a creative hobby.
Structure
- 1Title written on paper
- 2Monthly income recorded
- 3List of expenses written
- 4Savings and vacation funds added
On-screen text
Monthly Budget
MONTH: NOVEMBER
Monthly Income: $7,426.18
Mortgage: $2,181.76
Electricity: $92.41
Water: $54.83
Internet: $81.27
Car payment: $638.94
Car Insurance: $219.56
Groceries: $674.29
Gas: $183.47
Phone: $126.82
Subscriptions: $38.64
Pet expenses: $143.75
Eating out: $216.18
Clothing: $129.63
Household: $187.24
Savings: $1,050.00
Vacation Fund: $325.00