Would you wear these blue wisteria earrings?

@clmadecrafts

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Promoted product

CLMADEclmade.com

Discover handcrafted Chinese earrings, hair clips, hair pins and brooches by CLMADE, inspired by Ronghua silk flowers and traditional craftsmanship.

4 videos

Why it worked

The video leverages the high visual satisfaction of the 'process' genre, showing the transformation of raw materials into a delicate, high-end finished product, which builds perceived value and desire.

Summary

The creator demonstrates the intricate, traditional Chinese process of crafting blue wisteria earrings from mulberry silk. The video showcases the step-by-step assembly of the velvet flower jewelry, ending with the finished product displayed on a stand.

Structure

1Cutting and shaping silk strips
2Assembling individual silk petals
3Setting petals with heat
4

Original caption

Would you wear these blue wisteria earrings? 💙 Handmade from mulberry silk using traditional Chinese velvet flower craftsmanship. Delicate, elegant, and inspired by nature. ✨ #SilkEarrings #HandmadeJewelry #FloralJewelry #ChineseCraft #Ronghua The

More from @clmadecrafts

Product placement

CLMADE (a) acts: the creator demonstrates the entire process of crafting Ronghua jewelry using mulberry silk, which is the product being sold. Removing the brand name would change the attribution of the product, but the product itself is the subject of the video.

Call to action

Shop the collection

On-screen text

Would you wear these blue wisteria earrings? 💙 Handmade from mulberry silk using traditional Chinese velvet flower craftsmanship. Delicate, elegant, and inspired by nature. ✨