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80.6Talking HeadHow-To hookLifestyle
Hook
Let's open the viral Black Mrs Claus
@mars.grandparents
26.3K followers · usually 642 views a post
Views
51.0K
Likes
3.3K
Comments
342
Shares
591
Why it worked
The video leverages a viral product trend to share a relatable, honest, and critical opinion, which encourages engagement through shared disappointment.
Summary
The creator unboxes a viral Black Mrs. Claus inflatable decoration and expresses disappointment with its appearance, specifically the skin tone and facial features. She concludes that she does not like the product and will not be using it.
Structure
- 1Unboxing the inflatable
- 2Inflating the product
- 3Critiquing the appearance
- 4Final verdict
Product placement
Holiday Time (a brand of Christmas decorations) appears on the packaging. Removing it would not change the video, as the creator is reviewing the specific product, not the brand itself. The product itself is the Black Mrs Claus inflatable, which acts as the subject of the review.
On-screen text
Let's open the viral Black Mrs Claus
Transcript
Let's open the viral Black Mrs Claus. Y'all, let's blow it up and see what it looks like. This thing. Now I thought it was going to be smaller than that. But does she look like a Black girl? Back. Mmm mmm. Her skin is like. Ooh, I don't like it. What you think? I don't. I thought her skin was going to be like. I don't like it. Y'all, this is going to be a no for me. Why her face look yellow? Look at her hands in relation to her skin on her face. Y'all y'all play too much.
Original caption
Can you believe it?! This is a hard “no” for me! This viral Walmart Mrs Claus is not appealing at all.
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