Mamamiaaaaa

@hitzdotmy

299.6K followers · usually 2.5K views a post

Views

236.0K

Likes

147

Comments

5

Shares

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SoundTikTok sound · original sound - hitzdotmy

Promoted product

sooka

Download sooka - Sports, Dramas, Movies by MEASAT Broadcast Network Systems Sdn. Bhd. on the App Store. See screenshots, ratings and reviews, user tips and more…

Why it worked

The video uses a popular, high-engagement 'thirst trap' format to capture attention before seamlessly pivoting to a relevant product promotion, making the ad feel like a natural extension of the fan content.

Summary

A creator discusses the physical attributes and skills of Arsenal football player Riccardo Calafiori in a humorous, fan-focused video. The video concludes by promoting the sooka streaming service as the place to watch him play in the Premier League.

Structure

1Introduction to the player
2Humorous commentary on his physical appearance
3Mention of his football skills and languages
4Transition to the streaming service promotion
5

Original caption

With that jawline, wavy hair, and “being able to buy my parents a house” as one of his greatest achievements, Arsenal’s Riccardo Calafiori is a 10/10 on our scoreboard.😍 Stream them in action LIVE on Sooka. Catch the best of LIVE sports & entertainment from only RM9.90/mo.

More from @hitzdotmy

Product placement

sooka: (a) it ACTS — the creator explicitly tells the viewer to stream football matches on it, and it is identified as the official broadcaster for the Premier League. Removing it would change the video's purpose from promoting a streaming service to just a fan edit. Premier League: (a) it ACTS — it is the content being streamed on the promoted service. Arsenal: (a) it ACTS — it is the team the player belongs to, providing the context for the sports content.

Call to action

Stream him live in the Premier League on sooka. Plans start from RM9.90 per month.

On-screen text

Football Hottie This is Riccardo Calafiori Name is The Bulldozer and see, he can bulldoze his way to my heart anytime! He plays for Arsenal He is 6 feet 2 and solid rock hard He speaks four different languages I think we're meant to be Stream him live in the Premier League on sooka Plans start from RM9.90 per month

Transcript

Mamamiaaaaa. I am craving for Italian? And I'm not talking about pizza. This is Riccardo Calafiori from Rome. Name is The Bulldozer and see, he can bulldoze his way to my heart anytime! He plays for Arsenal, left sided center, left sided center, but whatever it is his position is No.1 in my heart. He is 6 feet 2 and solid rock hard. I mean his football skills and his abs, I mean, I think he will make a nice pillow. He speaks four different languages, Italian obviously, English, Spanish, learning Portuguese but his body language is saying love of my life. I think we're meant to be. I mean look at us. Darling, what do you want to eat later? Calamari? I'll cook it for you. But honestly, they are hottest when they are on the field doing their thing right. Stream him live in the Premier League on sooka. Plans start from RM9.90 per month.