Why it worked
The video leverages nostalgia for a classic Halloween movie to drive interest in a streaming platform, using a simple, direct announcement that feels like a helpful tip for fans.
Summary
The video features a clip from the movie 'Under Wraps' and uses on-screen text to announce that the original version of the film is now available to stream on Disney+. The creator expresses a preference for the original movie over its remakes.
Structure
- 1Displaying a clip from the movie Under Wraps
- 2Announcing the movie is on Disney+ via on-screen text
- 3Expressing a preference for the original film
Product placement
Disney+ (a) it ACTS — the video explicitly informs viewers that a specific movie is available to watch on this streaming platform, which is the primary purpose of the video. Removing this name would remove the entire point of the video.
On-screen text
PSA GUYS! “Under Wraps” is on Disney+ I REPEAT the OG “Under Wraps” is on Disney+!