How could you possibly not like riley

@iihi31

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Promoted product

Disney

Disney Online - the magical place on the Internet where kids and their parents connect with their friends to play, to learn, and to explore.

7 videos4 creators

Why it worked

Using a nostalgic or popular clip from a well-known show acts as a high-engagement hook that naturally leads into a promotional CTA for the streaming platform.

Summary

A clip from the television show Girl Meets World is used to engage viewers. The caption encourages viewers to stream the show on Disney+.

Structure

1Clip from Girl Meets World
2Dialogue about birthdays and relationships
3Dinner scene with family
4Call to action to stream on Disney+

Product placement

Disney+ (a) it ACTS — it is the platform where the show is streamed; removing it would change the CTA.

Original caption

Show of hands if this is how you met Sabrina Carpenter Take on the world and stream Girl Meets World on Disney+ .#girlmeetsworld #sabrinacarpenter #rowanblanchard #disneychannel #fyp

More from @iihi31

Call to action

stream Girl Meets World on Disney+

On-screen text

How could you possibly not like riley Maya what is she talking about whenever you do come here it's like you find some excuse not to talk to me and then you leave i talk to you i'm talking to you right now when's my birthday what's my favorite color Riley that stuff doesn't matter it does matter. tell us what you know girls Sean knows riley's birthday how do you know he knows he knows what you got there uh butternut squash soup my my specialty you you made my specialty how could you make the because I wanted you to know that even though the holidays are here now you will always have a part in putting them together taste just like mine that's because I used your recipe in fact i used your recipe to put together the whole day thank you thank you thank you dinner everybody five minutes that dinner took two days to cook you animals ate it in five minutes what's for dessert mom nothing i want you to sit there for two days and think about that dinner you just devoured and then maybe i'll give you a cupcake well i thought it was great to pangle thank you i don't get a lot of home cooked meals how's the job going Sean oh you do something yeah i write for a site called hit the road go to a lot of different places and tell you if it's worth a weekend i i go on that site restless little spirit huh no i just think about other places sometimes yeah yeah you take the pictures too i do i draw pictures yeah yeah i'm gonna say yeah last OK very mature yeah OK that's it when's my birthday uncle Sean he knows Riley you keep on saying that why won't he answer what did i do you coming or what

Transcript

How could you possibly not like riley? Maya. What is she talking about? Whenever you do come here, it's like you find some excuse not to talk to me and then you leave. I talk to you. I'm talking to you right now. When's my birthday? What's my favorite color? Riley, that stuff doesn't matter. It does matter. Tell us what you know. Girls, Sean knows Riley's birthday. How do you know he knows? He knows. What you got there? Uh, butternut squash soup. My, my specialty. You, you made my specialty? How could you make the... Because I wanted you to know that even though the holidays are here now, you will always have a part in putting them together. Taste just like mine. That's because I used your recipe. In fact, I used your recipe to put together the whole day. Thank you, thank you. Thank you. Dinner, everybody! Five minutes? That dinner took two days to cook! You animals ate it in five minutes! What's for dessert, mom? Nothing. I want you to sit there for two days and think about that dinner you just devoured, and then maybe I'll give you a cupcake. Well, I thought it was great, Topanga. Thank you. I don't get a lot of home-cooked meals. How's the job going, Sean? Oh, you do something? Yeah, I write for a site called Hit the Road. Go to a lot of different places and tell you if it's worth a weekend. I, I go on that site. Restless little spirit, huh? No, I just think about other places sometimes. Yeah, yeah. You take the pictures, too? I do. How'd you guess that? I draw pictures. Yeah, yeah. I'm gonna say yeah last, okay? Very mature. Yeah, okay, that's it. When's my birthday, Uncle Sean? He knows, Riley. You keep on saying that. Why won't he answer? What did I do? You coming or what?