Why it worked
The video provides high-utility, shareable content that solves the common problem of menu paralysis at a popular coffee chain.
Summary
The video displays a curated menu of eight custom drink combinations for the coffee chain 7 Brew. It encourages viewers to save the list for their next visit to the drive-thru.
Structure
- 1Title card for 7 Brew custom combos
- 2List of 8 specific drink recipes
- 3Call to action to save the menu
Product placement
7 Brew (a coffee chain) ACTS: the video provides a menu of custom drink combinations that can be ordered at their locations. Removing the name would change the video as it is specific to their menu.
Call to action
Save this menu inspiration for your next order.