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44 videos33 creators
1.2KSilent UGCOther hookLifestyle
Hook
7am line for the 7 brew
@abbywortman
3.1K followers · usually 1.4K views a post
Views
1.7M
Likes
110.8K
Comments
3.9K
Shares
14.3K
Promoted product
7 Brew
Visit 7 Brew for an elevated coffee drive-thru experience.
Why it worked
The video taps into the relatable experience of waiting in a long line for a popular product, creating a sense of shared experience and FOMO (fear of missing out) that drives engagement.
Summary
The video shows a long line of cars at 7 AM for a 7 Brew coffee shop. The creator mentions that they have been waiting for 30 minutes and that it is worth it.
Structure
- 1Waiting in a long line at 7 Brew
- 2Mentioning the wait time
- 3Showing the coffee shop
- 4Expressing anticipation for the drink
Product placement
7 Brew: ACTS - it is a coffee shop where people get drinks. Removing it would change what happens in the video. 7brewcoffee: ACTS - it is the TikTok handle for 7 Brew, used to tag the brand. Removing it would not change what happens in the video.
Original caption
We’ve been in line for 30 min…it’s worth it @7brewcoffee #7brew #7brewsquishy #squishy #coffee #energydrink