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153Talking HeadResult / Flex hookEducation
Hook
The only job in the hospital that pays you to sit and monitor rhythms all day
@certifiedcareacademy
2.3K followers · usually 1.2K views a post
Views
180.1K
Likes
6.1K
Comments
261
Shares
2.0K
Promoted product
Certified Care Academy
Stan | Linksite
Why it worked
The video uses a relatable 'day-in-the-life' hook to frame a specific, high-demand career path as an accessible opportunity, effectively positioning the course as the solution to achieving that career.
Summary
A healthcare worker explains the benefits of being a monitor tech and encourages viewers to enroll in the Certified Care Academy program. The video highlights the flexibility, pay, and career impact of the role to drive enrollment before the upcoming deadline.
Structure
- 1Identify the monitor tech role
- 2Highlight job benefits
- 3Present the enrollment deadline
- 4Call to action to join the program
Product placement
Certified Care Academy (a) ACTS: it is the organization offering the monitor tech program, and the video explicitly directs viewers to enroll in their program. Removing it would change the entire purpose of the video. HCA Healthcare (b) APPEARS: the logo is on the creator's shirt, but it is not the product being sold; it is incidental to the creator's workplace.
Original caption
Enrollment is open, apply now to get in accepted before the deadline 💻📚 #monitortech #healthcarejobs #onlinecourse #entryleveljob #changingcareers
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