@accessatlanta — 274x breakout

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HEY GUYS

@accessatlanta

185.1K followers · usually 1.9K views a post

Views

381.5K

Likes

137

Comments

Promoted product

Northside Hospital

Why it worked

The video effectively blends a personal 'day in the life' narrative with a subtle recruitment message for Northside Hospital. By showcasing the positive aspects of the nurse's job and her favorite local spots, it creates an aspirational and relatable portrayal of working and living in Atlanta, making the hospital's career opportunities more appealing.

Summary

A registered nurse shares a day in her life in Metro Atlanta, highlighting her work at Northside Hospital Cherokee and her favorite local spots like Cafe Floralia and Riverstone Corner Bistro. The video also serves as a recruitment ad for Northside Hospital.

Structure

1Introduction and morning routine at Cafe Floralia
2Work at Northside Hospital Cherokee as a labor and delivery nurse
3Demonstration of patient care and advocacy
4Evening meal at Riverstone Corner Bistro
5Recruitment message for Northside Hospital

Product placement

Northside Hospital Cherokee: ACTS - a hospital where the creator works as a registered nurse. Removing it would change the context of the video. Avalon FM50: APPEARS - a fetal monitor used in the hospital. Removing it would not change the narrative of the video. Cafe Floralia: ACTS - a coffee shop where the creator gets a morning pick-me-up and reads. Removing it would change the narrative of the video. Riverstone Corner Bistro: ACTS - a restaurant where the creator has dinner. Removing it would change the narrative of the video. Southern Club: ACTS - a sandwich that the creator eats at Riverstone Corner Bistro. Removing it would change the narrative of the video. Northside Hospital: ACTS - a hospital that is hiring. Removing it would change the narrative of the video.

Original caption

"Our city. Your experience!" 💫 Experience ATL through the eyes of Abby Sargent, a Registered Nurse at Northside Hospital Cherokee. Abby's guide to Atlanta: ☕️Go-to coffee shop: Cafe Floralia 🥪Favorite dinner spot: Riverstone Corner Bistro Head to the link in bio for details on Northside Hospital news and events. AD #atlanta #LooktoNorthside #Nurses #Careers #Jobs