Why it worked
The video provides high-value, contrarian educational content from an authoritative source (a medical doctor), which encourages viewers to save and share the information.
Summary
A medical doctor shares five common misconceptions about skincare and hair care products. The video uses on-screen text to list these facts while the creator is shown typing on a keyboard.
Structure
- 1Introduction of skincare facts
- 2List of five skincare misconceptions
- 3Closing of the video
On-screen text
Things I wish more people knew about their skincare
1/ micellar water doesn't cleanse your face
2/ hyaluronic acid doesn't add hydration to your skin
3/ 0.025% tretinoin is stronger than 2% retinol
4/ oily skin needs moisturiser
5/ hair serums with caffein can help with hair loss when stress induced