Me when I tell people tretinoin is my eye cream 7 nights a week

The video leverages the creator's authority as a doctor to provide a counter-intuitive skincare tip, which creates high engagement through curiosity and the promise of a 'glow up'.

A doctor demonstrates her skincare routine by applying tretinoin around her eyes. She uses the video to advocate for using this specific product as an eye cream.

Tretinoin: a prescription-strength retinoid cream. It acts as the subject of the video, as the creator demonstrates its application around her eyes and advocates for its use as an eye cream. Removing it would change the entire premise of the video. Dr. Serena: the creator's professional identity and brand. It appears as a watermark and in the handle, but does not act. Removing it would not change the video content.