Promoted product
IbisPaint
Why it worked
The video provides high-value, actionable utility by sharing specific, usable assets (custom brushes) for a popular creative app, encouraging viewers to watch repeatedly or save the video to scan the QR codes.
Summary
The creator demonstrates how to import and use custom brushes in the IbisPaint mobile app by scanning QR codes. The video features a series of screen recordings showing different brush effects applied to a canvas.
Structure
- 1Introduction of free IbisPaint brushes
- 2Demonstration of halftone brush
- 3Demonstration of star brush
- 4Demonstration of watercolor brush
- 5Demonstration of bandage brush
- 6Final brush demonstration
Product placement
IbisPaint: (a) ACTS — the video demonstrates the app's interface, brush settings, and QR code import feature to show how to use custom brushes. Removing it would make the video impossible as it is a screen recording of the app in use. The name appears as a watermark and in the QR code headers.