Squishy training with my best friend except it's not squishy's

@gracelianakyle

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1.1M

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66.5K

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SoundTikTok sound · original sound - gracelianakyle

Promoted product

PINK PALM PUFF

Pink Palm Puff - Hoodies, sweats, swim, and accessories made for slow mornings and salt air. The only authorized seller of Pink Palm Puff apparel. A wave of love, just for you.

2 videos2 creators

Why it worked

The video leverages a popular 'trading' trend to showcase the contents of a subscription box, creating curiosity and engagement through the unboxing and trading process.

Summary

Two friends perform a 'squishy trading' challenge using items from a Pink Palm Puff subscription box instead of traditional squishies. They trade various items, including plush toys and beauty products, while keeping score on a piece of paper.

Structure

1Introduction of the trading challenge
2Opening the Pink Palm Puff box
3Trading items back and forth
4Revealing the items inside the Jellycat bag

Original caption

Part 1 squishy trading with my best friend except it’s not squishy’s #squishytrading #squishy #viral #trend #fyp

More from @gracelianakyle

Product placement

Pink Palm Puff (a subscription box service) — it ACTS as the source of the items being traded; removing it would change the video's premise. Jellycat (a plush toy brand) — it ACTS as the subject of a trade; removing it would change the video's content. Snickers (a candy brand) — it APPEARS as a label on a toy; removing it would not change the video.