Squishy trading with my best friend except it’s not squishy’s

@gracelianakyle

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SoundTikTok sound · original sound - gracelianakyle

Promoted product

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Why it worked

The video leverages a popular social media trend format while providing high-engagement 'unboxing' style reveals of various consumer products, keeping the audience interested in the outcome of the trades.

Summary

Two friends perform a "squishy trading" trend, but instead of squishies, they trade various beauty and lifestyle products they no longer want. They evaluate each item and decide whether to accept the trade, ultimately comparing their final hauls.

Structure

1Introduction to the trading game
2Trading a period cramp relief device
3Trading skincare and makeup products
4Trading a Lululemon hoodie
5Final reveal of the traded items

Product placement

1. Period Cramps (a device for period pain relief): ACTS — it is operated, its interface is shown, and the creator explains what it is for. 2. SEALD (a skincare brand): APPEARS — the packaging is shown on the trading board. 3. e.l.f. Beauty (skincare/cosmetics): ACTS — the creator shows the product and explains it melts makeup off. 4. Lululemon (apparel): APPEARS — the brand name is on the tag of the hoodie. 5. Coravin (wine preservation): APPEARS — the logo is on a small packet. 6. Rare Beauty (cosmetics): ACTS — the creator shows the product and explains it is a lip product. 7. L'Oreal Paris (cosmetics): ACTS — the creator shows the product and explains it is a lotion. 8. Laneige (skincare): ACTS — the creator shows the product and explains it is a lip product.

Original caption

Squishy training with my best friend except it’s not squishy’s #squishytrading #squishy #viral #trend #fyp

More from @gracelianakyle

On-screen text

Squishy trading part 2 ✨

Transcript

Squishy trading with my best friend except it’s not squishies, it’s just items that we don’t want anymore. Oh, I do know what this is. It’s for period cramps. I thought you loved this thing. I actually do want this. Okay, you can tell me to add to this too. What is this? I don’t know. I accept. These I really like. Okay. It’s like it melts your makeup off. I’m surprised you don’t like this. Uh, well, I have a duplicate. Oh, you got two? Yeah. Okay. This is a good. This, I already know what it’s going to be. Okay, sorry, I almost missed it, but these are my three items and I accept. I accept. This is amazing scuba I don’t like but she loves. Okay. You have to open it in the back. You can open it in the back. More makeup. I accept. I’m not. Okay, open. I was literally going to give you this because I thought you used it. Oh wait, okay, this is good. I don’t even, I think it’s I thought you used this too. No. Wait, what is it? Glow lotion. You use it too? Yeah, I do, but I just have so many, I don’t really need it for traveling. I accept. Okay, I have two things left. I have one. Okay, perfect. Oh, wait, what is this, elf? I wanted this. I’ve been wanting this. It’s nice. It’s kind of like Aquaphor. Oh, it’s Laneige. Laneige, it’s it’s real. It’s like a. I accept. This is everything I got. And this is everything I got. Did I get scammed, yes or no? Wait, so she actually got other things, guys, so I didn’t scam her. Just remember.