Something is afflicting the residents of Newfoundland..

@netflix

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SoundTikTok sound · original sound - netflix

Promoted product

Below

Why it worked

The video uses a high-tension, cinematic hook that immediately establishes a mystery, leveraging the 'Netflix' brand authority to drive interest in a new series.

Summary

This is a promotional trailer for the Netflix series 'Below', depicting a mysterious affliction affecting the residents of a Newfoundland town. The video cuts between scenes of panic and a woman searching for a man named Barry near the water.

Structure

1Introduction of a mysterious affliction in Newfoundland
2Scenes of panic and chaos in a community hall
3A woman searching for Barry near the shoreline
4Barry disappears into the water
5Final title card for the show

Product placement

Below (Netflix series) — it ACTS as the content being promoted; it is the subject of the trailer. Removing it would change the video entirely as the video is a trailer for this specific show.

Original caption

Symptoms include hallucinations and extreme thirst. #BELOWNetflix is now playing.

More from @netflix

On-screen text

Something is afflicting the residents of Newfoundland..

Transcript

Something is afflicting the residents of Newfoundland.. (screaming) Water! Barry! Jesus, Mary, and Joseph! Hey, Barry! Water! Don't! Barry? Barry! Barry, no! Barry?