Before Hawkins, there was Marion.

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SoundTikTok sound · original sound - netflix

Promoted product

Netflixhttps://netflix.com ↗

Why it worked

The video leverages the massive existing Stranger Things fanbase by teasing a prequel series, using high-tension, cinematic imagery to build intrigue without needing a traditional ad format.

Summary

A teaser trailer for a new Stranger Things series titled Other Worlds, set in 1955 in Marion, Nevada. The video features a mysterious, abandoned-looking scene with a warning sign before revealing the series title and release year.

Structure

1Atmospheric shot of a bicycle in a field
2Close-up of a restricted area warning sign
3Text overlay revealing the date and location
4Title reveal for Other Worlds: A Stranger Things Adventure
5Final release year announcement

Product placement

Netflix: (a) ACTS — it is the platform hosting the series and the brand behind the content. Removing it would change the video as it is the primary entity promoting the series.

On-screen text

WARNING RESTRICTED AREA IT IS UNLAWFUL TO ENTER THIS AREA WITHOUT PERMISSION OF THE INSTALLATION COMMANDER (SEC. 21, INTERNAL SECURITY ACT OF 1950 - 50 U.S.C. 797) PHOTOGRAPHY IS PROHIBITED USE OF DEADLY FORCE AUTHORIZED APRIL 19, 1955 MARION, NEVADA OTHER WORLDS A STRANGER THINGS ADVENTURE 2028