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Hook
Hurricane Rachel update in San Diego
@carolinekrcelic
10.4K followers · usually 648 views a post
Views
154.8K
Likes
14.0K
Comments
95
Shares
1.5K
Why it worked
The video leverages a trending topic and a sense of urgency regarding local weather to capture viewer attention.
Summary
The creator shares a short video of a street in San Diego during a weather event referred to as Hurricane Rachel. The video consists of a brief pan of the neighborhood with an on-screen text overlay.
Structure
- 1Establishing shot of a San Diego street
- 2On-screen text identifies the event as a hurricane update
- 3Brief pan of the neighborhood
On-screen text
Hurricane Rachel update in San Diego
Original caption
We survived the rain in San Diego! #sandiego #hurricanerachel #hurricaneupdate
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