Celebrate Día de los Muertos on the San Antonio River Walk

@the_story_inside

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SoundTikTok sound · original sound - the_story_inside

Promoted product

Hennessy

2 videos2 creators

Why it worked

The video leverages high-quality, atmospheric night footage of a popular cultural event, making it highly shareable for local tourism and seasonal interest.

Summary

This video highlights various events happening on the San Antonio River Walk for Día de los Muertos, including a parade, a tradition trail, a 5K run, and a culinary event presented by Hennessy. It provides practical tips for attendees such as arrival times and general activity recommendations.

Structure

1Introduction to the Day of the Dead River Parade
2Overview of the Tradition Trail event
3Details on the Calaverita Run 5K
4Mention of the Hennessy-sponsored culinary event
5

Original caption

On Friday, October 23, the Day of the Dead River Parade returns to the San Antonio River Walk, with illuminated floats, catrinas and music to honor loved ones who have passed. Planning to go? Here are a few things to know The parade begins at 7 pm, arrive early to reserve a good spot to watch. Enjoy great food at the river walk and enjoy an amazing experience with family and friends. #SanAntonioRiverWalk #DiaDeLosMuertos #october #halloweencostume #DayOfTheDeadParade 💀🌺

More from @the_story_inside

Product placement

Hennessy (a) ACTS: it is explicitly named as the presenter of the 'Culinary Spirits' event, and a cocktail featuring it is shown being prepared and held, which is a core part of the event experience. Removing it would change the specific branding of that event segment.

On-screen text

Celebrate Día de los Muertos on the San Antonio River Walk Day of the Dead River Parade October 23 Tradition Trail October 2 - November 2 Calaverita Run 5K + Family Walk October 24 Culinary Spirits Presented by Hennessy October 2 - November 2 Day of the Dead River Parade October 23, 2026 San Antonio, Texas

Transcript

On Friday, October 23, the Day of the Dead River Parade returns to the San Antonio River Walk, with illuminated floats, catrinas and music to honor loved ones who have passed. Planning to go? Here are a few things to know. The parade begins at 7 pm, arrive early to reserve a good spot to watch. Enjoy great food at the river walk and enjoy an amazing experience with family and friends.

Ella Langley-Choosin’ Texas #ellalangleymusic #texas #country