Why it worked
The video taps into seasonal DIY gift trends, providing a visually satisfying and simple 'how-to' that viewers can easily replicate for the holidays.
Summary
The creator showcases large, clear, fillable Christmas ornaments that can be used to create gift baskets. The video demonstrates how to place various small beauty products inside the ornaments to create a festive gift.
Structure
- 1Introduction of jumbo ornaments
- 2Demonstration of filling ornaments with beauty products
- 3Display of finished gift ornaments
Product placement
e.l.f. (appears as a brand on packaging, does not act); Touchland (appears as a brand on packaging, does not act); cocokind (appears as a brand on packaging, does not act). Removing these brand names would not change the video, as they are merely incidental labels on the products being placed inside the ornaments.
On-screen text
Jumbo ornaments are now in stock!