Teddy bear gift idea 🧸

@itsjustfmae

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SoundTikTok sound · original sound - homebodybusik

Promoted product

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Why it worked

The video leverages the popular 'gift guide' and 'DIY' aesthetic, using recognizable, aesthetically pleasing consumer brands to create a highly shareable and giftable concept.

Summary

The creator assembles two DIY gift sets inside large, lightbulb-shaped glass ornaments. Each gift is filled with shredded paper, socks, e.l.f. cosmetics, Touchland hand sanitizer, and Lindt chocolate bears.

Structure

1Showing empty lightbulb-shaped jars
2Adding shredded paper filler
3Inserting socks and e.l.f. cosmetics
4Adding Touchland sanitizer and Lindt chocolates
5Inserting fairy lights and tying with a ribbon

Product placement

e.l.f. (a) acts: cosmetic products are placed into the gift jars. Touchland (a) acts: hand sanitizer mists are placed into the gift jars. Lindt (a) acts: chocolate bears are placed into the gift jars. Removing these would change the content of the gift.