Why it worked
The post leverages relatable social drama and a 'call-out' format, which encourages high engagement through comments and shares from viewers who enjoy observing or participating in online conflict.
Summary
The creator posts a screenshot of a social media interaction to criticize people who dish out public criticism but cannot handle receiving it in return. The post serves as a commentary on online drama and victim mentality.
Structure
- 1Creator displays a screenshot of a social media profile
- 2Creator overlays a text rant about online criticism
- 3Creator shows a snippet of a DM conversation as evidence of the drama
On-screen text
Jaxon Willard
714 following · 275.7K followers
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I thought it was common sense but since it’s not when you make a TikTok criticizing someone when they didn’t even know you existed they’re going to start criticizing you back and you don’t get to get offended and cry about it
This is who’s making videos of us??
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Where’s my Pasha
Thank god 🙄😂🙏
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