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5.5KSilent UGCOther hookLifestyle
Hook
I love soup season
@mummt
2.9K followers · usually 905 views a post
Views
4.9M
Likes
1.1M
Comments
3.5K
Shares
256.6K
Why it worked
The video uses a relatable, humorous caption that subverts the viewer's expectation of what 'soup season' means, creating a quick, shareable moment.
Summary
A woman sits at a bar and eats a spoonful of foam from an espresso martini, humorously captioning it as 'soup season'.
Structure
- 1Woman sits at a bar with an espresso martini
- 2She takes a spoonful of the foam
- 3She smiles at the camera
On-screen text
I love soup season
Original caption
finally 🫠#trend #espressomartini
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