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2 videos2 creators
233Silent UGCWarning hookLifestyle
Hook
RUN to trader joe’s and grab the pumpkin spice espresso martini!!!
@jocelyn.corin
2.5K followers · usually 2.2K views a post
Views
467.1K
Likes
55.4K
Comments
186
Shares
17.6K
Promoted product
Trader Joe's Pumpkin Spice Espresso Martini
Why it worked
The video leverages seasonal urgency and a simple, visually appealing 'recipe' format that highlights specific, accessible products from a popular retailer.
Summary
The creator demonstrates how to prepare a pumpkin spice espresso martini using specific products from Trader Joe's. The video shows the pouring of the martini and the addition of cold foam creamer, ending with a toast.
Structure
- 1Displaying the martini bottle and glasses
- 2Pouring the espresso martini into glasses
- 3Adding cold foam creamer to the drinks
- 4Toasting with the finished cocktails
Product placement
(a) Trader Joe's Pumpkin Spice Espresso Martini: ACTS — the bottle is shown, opened, and poured into glasses to create the drink. (a) Trader Joe's Cold Foam Creamer: ACTS — the can is shown and operated to dispense foam onto the drinks. (b) Trader Joe's: APPEARS — the brand name is on the bottle and the creamer can, and is tagged in the caption. Removing the brand name would change the video as it identifies the specific products being demonstrated.
Original caption
RUN to trader joe’s and grab the pumpkin spice espresso martini!!! 🍸🍂🤎🐻 SO GOOD!! @Trader Joe's @shayyT #traderjoes #traderjoesfinds #espressomartini #traderjoesmusthaves #falldrinks
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