POV you find the new viral fish sweater at buckle

@courtneyannklang

184.8K followers · usually 39.0K views a post

Views

3.3M

Likes

260.4K

Comments

452

Shares

3.9K

SoundTikTok sound · original sound - courtneyannklang

Promoted product

Buckle

Shop the New In Fish Sweater for Women at Buckle.com. The Buckle carries the latest New In products and styles, so come back often. Shop at Buckle.com today!

3 videos2 creators

Why it worked

The video leverages the 'viral' trend and the scarcity of the product to create a sense of urgency, making the shopping experience feel authentic and relatable.

Summary

The creator visits a Buckle store to find and try on a viral fish-themed sweater. She and a store employee discuss the item's popularity and availability while she models it.

Structure

1Creator enters Buckle store looking for a viral sweater
2Creator and employee discuss the limited stock of the fish sweater
3Creator tries on the sweater and expresses excitement
4Creator and employee discuss the sweater's popularity and potential to sell out

Original caption

SHE IS HERE!!! The VIRAL FISH SWEATER!!! @buckle #buckle #shopping #shoppinghaul #fyp #foryoupage

More from @courtneyannklang

Product placement

Buckle (a) ACTS: the store where the sweater is found, operated, and purchased. Removing it would change the video as it is the specific location and retailer of the product. Fish sweater (a) ACTS: the main product being showcased, tried on, and reviewed. Removing it would change the video as it is the subject of the entire content.

On-screen text

POV you find the new viral fish sweater at buckle

Transcript

Shut the front door. Did you grab my size? There's only medium or small. I just came in today. Cool. Oh my god, why do I have to have that? I need to have that. Like, need to have that. This is the medium. We only have medium and small so far. Oh my god. Are you buying medium? Yep. There's another medium though. I'll I grabbed it for you. Oh, yes. Oh, my god. I I need to like I need to buy that. I need to buy the right one. I have a long sleeve wonder. Yeah, like right now. Yeah, I know. Yeah. Come on. I love this. I saw somebody else with it on and I was like, where is that? I love the bell sleeves. I'm wearing that exactly with barrels. The fish sweater. The fish. It's here. Look at you got it. Shut the front door. Seriously. Did my sweater come in? The gilded one. It's like that rainbowy color. If you see it back there, let me know. Oh, look. But there is um there is a softest stripe set, but this takes the cake. I think I got to swap my Z Supply one for that one. Okay, great. I have a medium for you. Okay, great. Thank you. Yeah, this is the medium. Yeah, I need that. I need that immediately. Immediately. A fish sweater. Immediately. I'm screaming. I'm wearing that tomorrow. This is literally going to sell out. I'm literally I'm literally wearing that tomorrow. This is going to sell out on the second. Yep. This probably won't even be online by the time you all see this. No. No, not even close. Court, seriously? Give me that sweater. I will. I will. I promise. I'll go grab it. It's literally so good. It's so good. It's literally so good. And I have that trout hat from like last summer. It's so good.