Don't forget, today October 13th,

@jenunboxed

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SoundTikTok sound · original sound - jenunboxed

Promoted product

Dave's Hot Chicken

Street food sensation turned fast-casual hit, Dave

7 videos6 creators

Why it worked

The video leverages a high-value, time-sensitive incentive (free food) combined with clear, actionable instructions, making it highly shareable for followers looking for deals.

Summary

The creator informs viewers about a promotional offer for a free chicken slider at Dave's Hot Chicken on October 13th. She explains the steps to claim the deal, including downloading the restaurant's app.

Structure

1Announcing the free food offer
2Showing the product in hand
3Explaining how to claim the deal
4Encouraging engagement

Product placement

Dave's Hot Chicken: (a) ACTS — the creator demonstrates the product (the slider), explains how to get it for free via their app, and shows the physical store and packaging. Removing this would change the entire video as it is the sole subject. Dave's Hot Chicken App: (a) ACTS — the creator instructs viewers to download it to claim the free offer.

Original caption

Don’t forget! FREE chicken slider at Dave’s Hot Chicken TODAY, October 13! 🔥 No purchase necessary! Download the Dave’s Hot Chicken app, sign up for Rewards, and scan your FREE slider reward in-store at participating locations. Limit one per person. Share with a friend so they don’t miss it! 🐔 #DavesHotChicken

More from @jenunboxed

Call to action

Download the Dave’s Hot Chicken app, sign up for Rewards, and scan your FREE slider reward in-store at participating locations.

On-screen text

10/13 DON'T FORGET FREE SLIDER FT. DAVE'S CELEBRATE DAVE'S WITH A SLIDER ON US DROPS OCT. 13 DAVE'S HOT CHICKEN MILD

Transcript

Don't forget, today October 13th, you can get a free chicken slider at Dave's Hot Chicken. No purchase needed, and you can get it mild too. No tricks, just treats. Share and follow for more deals!