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Hook
Washington, D.C. Oct. 13 Katie Zacharia hosts first White House briefing as new press secretary
@nbcnews
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Why it worked
The video provides a direct, high-stakes news update on a significant political appointment, leveraging the authority of a major news outlet.
Summary
Katie Zacharia gives her first press briefing as the new White House press secretary. She expresses her gratitude to President Trump for the opportunity.
Structure
- 1Katie Zacharia takes the podium at the White House
- 2She introduces herself as the new press secretary
- 3She thanks President Trump for the appointment
- 4She expresses excitement about working with the press corps
Product placement
NBC News: appears as a watermark and channel logo throughout the video. Removing it would not change the content of the video. none.
On-screen text
Washington, D.C. Oct. 13
Katie Zacharia hosts first White House briefing as new press secretary
Good morning.
I am so honored
to work for President Trump
and the American people
as the new White House press secretary.
I want to thank President Trump
for his trust that he has placed in me.
I have wanted to work for him
for a very long time.
I'm looking forward
to working with each of you as well.
Especially as we are in the middle
of the midterm blitz
with energy and excitement
never seen before
in the history of midterms,
thanks to President Trump.
Original caption
President Trump’s new White House press secretary, Katie Zacharia, holds her first briefing after replacing Karoline Leavitt, who left the role at the end of August.
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